AskTog: It's Time We Got Respect

Apple Employee #66, and the original Human Interface Director, Bruce Tognazzini, AKA askTog on his profession, why such people don't respect, and what they can do about it. Interesting reading. Very strategic and intelligent.

There are a plethora of other columns on his site, on such varied topics as prototypes to production runs, and what he thinks of the direction Apple is going now. (predictably, he's a System 9 fan, who has had a hard time accepting OSX.)

As a commentator, Tog is too focused to be really general, but he has a kind of useful concentration on usability, information density, and human/machine interface. He's an Interaction Architect, and not much else. But he does it well, so bookmark him for when you're thinking of GUI design, or your poor customers.